Logo & brand toolkit

Promoting your National Lottery-funded project couldn’t be easier with our brand toolkit packed with tips and advice

When you receive funding from us, we want you to shout it from the rooftops. You’ll need Sport England and National Lottery branding to do this. On this page you’ll find the necessary logos, guidance on using them, and some pointers on the best ways to announce your award.

Which logo?

Firstly you need to determine whether you should use our joint National Lottery and Sport England logo or a standard Sport England logo. Most of our current funding programmes are funded by the National Lottery, so it’s most likely that the joint logo should be used.

If you’re at all unsure then please email brandhelp@sportengland.org.

Download a logo

We’ve worked with the National Lottery to build a Brand Toolkit, this contains all the different logos you might need; both joint National Lottery and Sport England logos as well as our standard stand-alone Sport England logo. Access the toolkit by clicking the button below.


Please note; you should only download and use our logo if you are permitted to do so. We reserve the right to stop you from using our logo if we do not believe its use is appropriate.

Some design hints and tips

Not everyone is a graphic design expert and so we’ve put together a PDF guide which includes tips on how you can get logos looking their very best. There’s also some help on understanding the different file types that the logo is offered in as well as other advice on photography and social media. Download the guidance using the button below.


Make some noise

Your project will be one of the thousands of good causes all over the UK doing amazing things with money raised by National Lottery players – and it’s important that you share the good news. In fact it’s one of your grant conditions that you acknowledge the National Lottery.

You can promote your award in several ways:

  • Generating media coverage by issuing a media release
  • Holding an event to mark the completion of the improvements to your facility or the purchase of new equipment
  • Social media channels such as Facebook, Twitter and Instagram are great ways of publicising your grant news
  • Using our branding on all literature, such as websites and brochures, and displaying signs or stickers which show that you have secured financial support from us.

For more ideas and more detailed guidance, go to the National Lottery & Sport England Brand Toolkit.


Ordering signage

If you have received funding from us for your National Lottery-funded project then you will need to order and pay for your signs through Icon Display Ltd. 

You should have received an order form within your award agreement, if not you can download it here. Please send your completed form to email Nicola Walsh at Icon Display.

Signage for National Lottery awards should feature the joint Sport England and National Lottery logo. If your project is Exchequer-funded, then please follow the guidance here.

If you have any queries regarding your signage, then please email: brandhelp@sportengland.org.