This Girl Can

This Girl Can is our nationwide campaign to get women and girls moving, regardless of shape, size and ability

Fear of judgement, lacking confidence, not having enough time – our research shows there are a mix of practical and emotional pressures that stop many women from being as active as they would like.

In fact, 40% of women aged 16 and over are not active enough to get the full health benefits of sport and physical activity, compared to 35% of men.

That’s why in 2015, our groundbreaking This Girl Can campaign was born.

It celebrates active women who are doing their thing no matter how they look, how well they do it or how sweaty they get.

In October 2018, the third phase of This Girl Can launched – Fit Got Real.

Fit Got Real builds on our campaign’s achievements so far. It’s specifically reaching out to women of all backgrounds and ethnicities who feel left behind by traditional exercise.

In a nutshell, it seeks to challenge the conventional idea of what exercise looks like.

We want to inspire more women and girls to wiggle, jiggle, move and prove that judgement, time, money and energy are barriers that can be overcome.

And you can be part of this effort by signing up to be a This Girl Can supporter, which will give you access to our toolkit.


Whether it’s running around a park pushing your child in a pram, hula hooping at home or teaching yourself how to swim using YouTube, it all counts as exercise.

Kate Dale, our strategic lead for campaigns, says the National Lottery-funded campaign can make a huge difference to the lives of women across England. 

"Although we’ve really successfully got three million women and girls more active, which is fantastic, the campaign hasn’t reached all women to the same level. There are some real inequalities when it comes to activity,” she said.

“What we wanted to do with the campaign this time, as well as maintaining momentum and still reaching out to all women, is to be even more inclusive to make sure we really resonate with women from all backgrounds and where there are more specific or different barriers, tackling those as well.

"In 2018 you're more than twice as likely to be inactive if you're a woman working in a shop or call centre or doing much more routine-based, lower-paid work than managerial professions.

"And that leads to other inequalities in life – wellbeing outcomes, mental impacts on quality and longevity of life. That's something we're tackling."

Find out more

For more about This Girl Can, go to where you can find out about the women in the campaign, get tips on how to get active and join the national debate. Please use the hashtags #thisgirlcan and #fitgotreal to join the conversation on social media.

You can also check out our insight pack, Go Where Women Are, which includes up-to-date research exploring the relevant motivations, barriers and triggers to getting more women more active.